The Product Book : How to become a Great Project Manager PDF
1 min readJun 2, 2020
WHAT IS PRODUCT MANAGEMENT?
CHAPTER ONE
“Nobody asked you to show up.” Every experienced product manager has
heard some version of those words at some point in their career. In this case,
those painfully frustrating words are from Ken Norton, partner at Google Ventures, in a blog post titled “How to Hire a Product Manager.” Think about a company for a second. Engineers build the product.
Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales gets potential customers to open their wallets to buy the product. What more does a company need? Where does a product manager fit into that mix?
